What is Starbucks doing for Pride Month 2022? New merch spotted

From pink glittery tumblers for Valentine’s Day to red cups during the holiday season, Starbucks’ merchandise line is highly anticipated throughout the year.

With June fast approaching, marking the beginning of Pride Month, Twitter users are keen to know how beverage giant Starbucks plans to celebrate the LGBTQ+ community.

According to Food News, Starbucks has dropped a Pride merch line consisting of colour-changing cups and tumblers.

Here’s what we know.

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Starbucks fans eager to know more about Pride merch

Starbucks rarely disappoints when it comes to merchandise and, over on Twitter, fans are eager to know more about the coffee company’s plans for Pride Month 2022.

The start of June marks the beginning of Pride Month, so we can expect to hear more about Starbucks’ merch over the coming days but, for now, sharp-eyed Reddit users have already spotted a few Pride items.

One Reddit user claimed their local Starbucks, inside a Target store, is offering several types of tumblers to celebrate Pride, alongside colour-changing cold and hot cups.

According to the same Reddit user, Target has put a limit of two merch items per customer this year.

The pride merch line hasn’t been added to Starbucks’ online store yet, but keep your eyes peeled at your local franchise.

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Photo by Noam Galai/Getty Images

If you want more of an idea of what to expect from Starbucks this upcoming Pride Month, take a look at last year’s line.

As shared by TikTok user @Caleid0scope, the 2021 collection saw a tumbler combining different flags representing the LGBTQ+ community.

Likewise, another user shared a rainbow-coloured tumbler, writing: “New Pride cup.”

“Omg I want this so bad,” one person commented.

“Going to Starbucks immediately for this,” another wrote.

Starbucks makes inclusivity statement

Ahead of Pride Month 2022, Starbucks released a statement confirming its dedication to being inclusive and an ally of the LGBTQ+ community.

“For more than three decades, Starbucks has been committed to building a culture where everyone is welcome. We stand as an ally to the lesbian, gay, bisexual, transgender and queer community – affirming every way people may choose to identify,” the company stated.

The beverage giant listed a timeline of events, including teaming up with Born This Way Foundation and awarding grants for local LGBTQ+ non-profit organisations.

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Shania is a Magazine Journalism graduate from the University of Derby. Her main passion is rooted in print journalism, however, she also branches out towards social media and is also interested in public relations. Outside of writing, Shania enjoys using social media, reading, and drinking coffee.

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