Spotify announced that all creators “in certain countries” can now upload video podcasts and monetize those videos.
Recently, the digital world has increasingly focused on video formats. How not, a few years ago content that was popular in the digital world revolved around text, audio and photos.
Unlike today, video content (especially short videos) is more attractive to Internet users. Especially now that many video editing and publishing tools are added to the most used services/platforms. This increases people’s interest in creating/watching videos.
Not only that, the presence of short video streaming platforms such as TikTok has also made video content “above all”. TikTok’s diverse video content is also now starting to dominate the online space. I don’t need to explain that long, you must already know right?
Spotify releases video podcast feature in several countries
The current popularity of video content has led to various platforms that were essentially “non-video based” now incorporating video capabilities into their platforms, and Spotify is one such example.
Last year, Spotify announced it would create a TikTok-like short video feature called Discover. Unfortunately, until now there is no clarity about the fate of this feature. Whether to start or not.
Last fall, Spotify partnered with select creators to test the video podcast feature. Continuing in April 2022, Spotify officially rolled out the feature in certain countries.
Podcast video Spotify
Based on the official announcement, all creators in the US, UK, New Zealand, Australia and Canada can now publish video podcasts on Spotify. Unfortunately, we don’t know when this feature will be available in other countries (including Indonesia).
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Spotify has also announced that all content creators in the above countries can now publish video podcasts on their platform. Just like audio podcasts, creators can upload video podcasts through Anchor and optionally monetize those videos via a paid subscription. In addition, users can also interact with videos through polling and Q&A features (if the creator pinned them).
“Visual interactions allow fans to meet their favorite podcast hosts and allow creators to connect with their audiences in a more immersive way,” Spotify said.
“But if you want to stick with the audio-only experience (Spotify audio), that’s fine too. Videos on Spotify can play in the background for all listeners.
One more thing, Spotify also adds full support for embedding video podcasts. This pin-based player feature allows users to watch video podcasts from the Spotify site.