Online Sales Experience Positive Growth in Second Quarter 2022

Jakarta, Gizmology – Lazada Group Chief Strategy Officer Magnus Ekbom, responded positively to the Digital Commerce Confidence Index (DCCI) report conducted in the first quarter of 2022, on 766 online sellers in Southeast Asia. The result is 77% of respondents are optimistic that there will be a 10% increase in business in the second quarter of this year.

“According to the Lazada Consumer Study, 73% of consumers in Southeast Asia view online shopping as part of their daily lives. Online sellers who can understand the preferences and trends of online buyers will be in a safe position to remain competitive and win the digital trading industry,” said Magnus in a press statement, Friday (13/5/2022).

Celebrations such as Ramadan and Easter as well as the upcoming holiday season, are considered to be the main drivers of this positive outlook. The reason is that during that period, an increase in demand and consumption of goods from buyers was very common.

To support anticipated growth in online sales in the next quarter, 74% of sellers said they would increase product inventory by at least 10% in the next three months. Meanwhile, 47% said they would add human resources.

The survey also shows that seller confidence is spread across several categories, including general merchandise (81%), fashion (78%), and fast-moving consumer goods (76%) which are the top categories.

Positive Response to Online Sales in the Second Quarter of 2022

The findings are also in line with consumer preferences for online shopping in Southeast Asia, where fashion and health-beauty are at the forefront of future online purchases, according to the latest Lazada Consumer Study. The same study also shows that customers are looking for lower prices, affordable shipping costs, ease of search and convenience when shopping online.

This has also been understood by business people. It is evident that based on the latest DCCI, attracting consumer traffic (58) and increasing price competition (56) are the two main considerations for growth in the next quarter.

For information, DCCI is the first study that seeks to map trends in digital trading by providing an index on the sentiment and level of trust of online sellers in Southeast Asia. The goal is to measure the level of business optimism based on a survey that compares the various views of online sellers in Southeast Asia, namely Indonesia, the Philippines, Thailand, Vietnam, Malaysia and Singapore.

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