Ieuter Insurance Group President Cal Ieuter will be inducted into the Michigan Insurance Hall of Fame on Oct. 4

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Ieuter Insurance Group is renting a bus to take numerous current and former employees down to Crowne Plaza Lansing West on Tuesday, Oct. 4.

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After all, it’s not every day that your agency president gets inducted into the Michigan Insurance Hall of Fame.

President Cal Ieuter, whose 45 years with his namesake agency extend back to when it was called Ferries and Maxwell Agency, has been chosen for this professional honor of a lifetime.

“It’s a humbling experience,” Ieuter said of being selected for the hall of fame, noting that it is a reflection on his entire team. “If you don’t surround yourself with good people, it’s not going to work. We’ve got a great group of people that work for us.”

Ieuter (pronounced “yite-er”) grew up in Ottawa in northern Illinois, where his father ran an insurance agency. He graduated from Northern Arizona University and served in the U.S. Army from 1966-69 before starting his insurance career in Chicago, working with his brother.

When Ieuter came to Midland in 1977, Ferries & Maxwell, which started in 1940, had about 20 employees. Ieuter and Jim Secor eventually bought the agency from Bob Ferries and Martin Maxwell and it became Ieuter & Secor, and after Secor retired, it became Ieuter Insurance Group, which now has about 50 employees.

Ieuter Insurance insures at least 30% of the homes in Midland and has clients in 48 states, Ieuter said.

Two of Ieuter’s sons have continued the family tradition by joining him in working at the agency — Kurt Ieuter since 1996 and Karl Ieuter since 2005.

“They both have spearheaded our growth substantially,” Ieuter said.

Ieuter’s wife of 55 years, Nancy Ieuter, said her husband is a “people person” and that has made the insurance business a great fit for him.

“He loves people, talking to people, helping people,” Nancy said. “It’s been a really great profession for him because he enjoys going out and meeting new people and helping them.”

Nancy noted that nine members of the extended Ieuter family work in insurance, including one of their grandsons who just started his career in Lansing.

Former Lake States Insurance Company President Gene Chang, who nominated Ieuter for the hall of fame, said his colleague and friend of more than 30 years is the only insurance agent out of thousands he has known whom he would recommend for this honor.

“He’s not only a good agent, he also does a lot of charitable and social activities for the community. Besides being a good agent, he’s also a good citizen for the community,” Chang said.

According to a news release from the Michigan Insurance Hall of Fame, Ieuter works closely with the insurance program at Northwood University, hiring interns and promoting continuing education for all of his staff members. He is an active industry volunteer with the local chapter of Chartered Property Casualty Underwriters and has worked with a number of legislators in his region on insurance issues and legislation.

His community involvement includes serving as president of the Midland Area Chamber, Midland County Economic Corporation and Rotary Club, where he was recognized as a Paul Harris Fellow by Rotary International.

To be a good insurance agent, Ieuter said one needs to have empathy for people, always give one’s best effort, and act with a sense of urgency.

“We have a rule that we have to return phone calls in the same day. We try to handle things with a sense of urgency,” Ieuter said.

Also being inducted on Oct. 4 is Bonnie Johnson-Hayward, who has been active in the insurance industry since 1991 and is Vice President/COO of the General Agency Company in Mount Pleasant. She is also an adjunct faculty member at Northwood.

Registration information for the hall of fame induction is available at

The Michigan Insurance Hall of Fame was established at Olivet College in 1994 as a way to pay tribute to individuals who have made a significant impact on the ability of the Michigan insurance and risk management industry to serve the public.

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