Here’s Why You Need A Strong Online Presence

Around 85% of small and medium businesses have reported that the digital tools they use have improved business, with Deloitte research showing that businesses with higher levels of digital engagement have a superior business performance than those with few or no such tools. In Europe, where there are 24 million small businesses, digitalization has become a key strategy to surviving during difficult times. A recent McKinsey report has shown that digital adoption in Europe jumped from 81% to 95% as a result of current events – an increase that would have taken up to three years at previous growth rates. With many parts of the continent recently announcing temporary closures, building a strong online presence is necessary for survival and growth. How can your small business adapt to online customers’ needs and reach as wide a proportion of its target market as possible?

Embracing Advanced Marketing Tools

Advanced marketing tools such as SEO are considered an advanced strategy when it comes to attracting new clients. Businesses with small marketing budgets can rely on a bevy of free tools such as Google Analytics in order to discover the tactics that are driving the most traffic, leads, and sales conversions. Analytics can also be used to see what type of content your audience consumes most avidly so you can plan content for your blog, social media pages, or news sections. Other tools you might like to utilize include Google Search Console (a free SEO tool that guides you with keyword rankings, clicks per keyword, and search results per keyword), Rank Ranger (also for keyword rankings), and Screaming Frog (which has a handy ‘spider tool’ that enables you to conduct technical SEO audits of your website).

Designing A Diverse Website For All Audiences

Small businesses wishing to reach national and international audiences should be diverse so as to appeal to all audiences – including women, people of color, people with disabilities, and more. Successful e-commerce companies are aware of aspects such as the powerful effects that language, visuals and content can have on audiences. Websites should have engaging features, like a quick-to-spot dropdown menu, for instance, to easily switch languages. They should also follow the W3C Web Accessibility Initiative, which contains guidelines on how to make your site easier to use for people with visual, hearing, and other impairments. These are just some of the reasons why a business should rely on professional web development and coding services if it really wants to succeed and boost growth. Content should also be sensitive; it should foster equality and contain imagery that promotes diversity. Building a culturally rich online presence also depends on your personnel; ensure you have a diverse leadership team and that you approach diversity as a core value, not as a temporary project.

Embracing Cloud Computing Solutions

Cloud computing (the delivery of on-demand computing services) helps small businesses to cut down on costs associated with the purchase of hardware or software. It improves bandwidth, storage and computational power, giving your audience a speedier online experience. Finally, this technology empowers businesses to adapt to changing demands and scenarios in the market. This is especially important during peak seasons such as the festive season, when sales can spike dramatically.

Strengthening your online presence is key in tough economic times. There are key ways to do so, three of which are relying on advanced tools, prioritizing diversity, and utilizing top analytics tools. A final tip is to rely on a good cloud computing service so as to enable your e-commerce business to cater to the changing demands and circumstances of the market.

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