We know Thursday Night Football on Amazon Prime Video is great. Better than good, really, considering that Amazon produces and streams its own shows. But is this good? An average of around 15.3 million viewers across all platforms watched Week 2’s game (Amazon’s first; Week 1’s game was on NBC), and Nielsen alone recorded 13 million viewers.
Nielsen’s figure is up 47 percent from Thursday night’s Sunday 2 2021 game, Amazon said. The game is only on the NFL Network.
By comparison, September 12, 2022, Monday Night Football — available on ESPN, ABC, ESPN+, and ESPN Deportes — had just under 20 million viewers, according to ESPN. (This adds another 1.5 million to it Monday Night Football with Peyton and Eli broadcast, featuring the Manning brothers commenting on the game.) The game was Monday Night Football’s most-watched event since 2009, and the third-best since 2006.
It helped that the game itself was good, with the Kansas City Chiefs holding off the LA Chargers 27-24. However, the flow is not perfect. Amazon says it expects things to get better going forward.
Also important, and not surprising given that the only way to watch the game is on Prime Video or NFL+, is that the audience is about 7 years younger than the regular NFL in 2021, dropping from 53 to 46, and 8 years younger. of the average Thursday Night Football viewer in 2021, when the game airs on Fox, NFL Network, and Prime Video.
Last week’s game was also the most-watched evening show compared to broadcast or cable, with 10.5 million more viewers than Young Sheldon at CBS.
This week’s Thursday Night Football clash sees rivals AFC North Pittsburgh and Cleveland play at 8:15pm CEST. Remember to turn off subtitles in Prime Video.
Amazon says the numbers “combine 1st and 3rd party data to provide advertising customers, as well as the broader market, with a more holistic picture of Thursday Night Football viewing.” Nielsen, meanwhile, “is based on a sample panel of devices on which Prime Video is available in the US, including set-top boxes, connected TV, web and mobile, as well as Twitch, local over-the-air stations, out-of-home viewing, and NFL+. ”