But there are advantages and disadvantages of shortening web addresses or commonly referred to as short link in relation to online business.
Although there are actually a lot of advantages that can be obtained from it, it also does not rule out the possibility that there are things that are not in harmony with it.
So, here are some things to consider when using it: short link or shorten the web address to short.
Advantages of Shortening WEB Address
For example when making a long link to bit.ly/applicationmanagement will make it easy to understand and understand. Apart from that, please take a look at the following:
1. Easy to Remember
Saving characters can be interpreted as an activity to make a long address short, for example on a long and incomprehensible youtube url.
So by saving the character to be desired it will also be easy for someone to remember it.
2. Hiding Real WEB Address
All urls that have been made into shortlinks will make someone who uses them will not be able to see the original url except by visiting it first.
In addition, it can also be used as an effective way of not spamming the SEO techniques commonly applied on websites.
3. WEB address is easy to understand
In general, a url that has been modified to be short and given short words will make it easy for readers to recognize it.
Especially when it is associated with a link or url in the form of products sold on the Internet marketthen shortening it makes the link more attractive.
4. Can Earn Money
There are several websites that provide shortlinks that can be used to earn income, but it can also track how many people have visited the url.
Although that is less desirable because usually when visiting it will display a lot of advertisements scattered everywhere.
Disadvantages of Shortening WEB Address
In addition to the many advantages described above, there are also disadvantages as below:
1. Risk of Dead Web URL
Usually when a url is not used for a certain period of time it will result in being deleted by the admin so that it can no longer be visited.
In addition, it can also be caused by too much spam in many online media and getting report bad results in the link being removed.
2. Beware of Phishing Links
Usually because too many people abuse short link used as a medium for fraud so many do not believe it.
Even though the user can actually check it first on a private browser so that the original link will be found out, also see who spread it.
3. Not Suitable For Main URL
Shortlinks are very suitable to be applied to long url addresses and are not suitable for the main web address as branding.
For this reason, it is necessary to pay attention to when the main address is used as a short link because it doesn’t make anyone remember it.
The final word
Although in reality there are still many online business operators who use short link as a means of facilitating product marketing.
But besides that, many also don’t believe it short link because there are too many fake links in it.
Hopefully the article about the advantages and disadvantages of shortening the web address that has been written above can be useful for all users.